Orders over CAD $149 have complementary delivery in the USA and Canada* with express options available at checkout.
You may also select to pick-up your order at AAVVGG during checkout at no charge.
International shipping is calculated at checkout.
*With the exception of items from Goodland and sometimes showroom models.
For orders placed in Canada, customers will be subject to their Provincial and Federal sales taxes at checkout. Orders are not subject to any customs as the shipment is not leaving Canada.
Orders placed in the USA are shipped with pre-payed customs. You may still be subject to local sales taxes.
Customers outside of the USA and Canada will not be charged customs or taxes by AAVVGG. All prices shown are ex-VAT. Customers are subject to all local taxes, duties and import charges per their local jurisdiction.
In-Stock orders (not Special Order) can be returned for store credit by mail or in-store within 14 days of delivery or pickup notification provided the items are packaged and unused.
Special Order items, discounted items, showroom pieces, personal care and bath products are all final sale.
Good design is as little design as possible. Not burdened with non-essentials.
The BC17 features a large, easy to read dial layout and timeless design, honoring Dieter Ram's 10 principles of good design.
The clockwork is silent, the yellow tipped second hand floats in one continuous movement across the dial. No ticking - just time.
- Dieter Rams, Germany
- Plastic with semi-tempered glass lens
- Diameter 30cm / 11.8"
- Depth 4.5cm / 1.7"
- Quartz, German movement
Dieter Rams was born in Wiesbaden, Germany, in 1932. He was strongly influenced by the presence of his grandfather who was a carpenter. Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s.
Prompted by an eagle-eyed friend, Rams applied for a job at the German electrical products company, Braun, in 1955. He was recruited by Erwin and Artur Braun following the death of their father and his job was to modernize the interiors of the company that was launching revolutionary electrical products.
Rams became a protégé of the Ulm School of Design (successor to the Bauhaus) luminaries Hans Gugelot, Fritz Eichler and Otl Aicher.
He quickly became involved in product design – famously adding the clear perspex lid to the SK4 phonogram in 1956 – and was appointed head of design at Braun from 1961 to 1995.
Together with his design team, he was responsible for many of the seminal domestic electrical products – and some furniture – of the 20th century.
Over the last six decades, design has become a core pillar of the Braun brand. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun users identify with these values; for them, Braun watches, Braun clocks, and Braun calculators are long-term companions. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident.
As Braun sets out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy.
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Saturday 12 — 5pm
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