BC02X Alarm Clock — White , Dieter Rams , Braun
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Although not generally used for "travel" any longer, the Braun Classic series of cordless, small format alarm clocks combine function, design, durability and simplicity making them practical clock for any purpose.
Featuring an easy to read dial with the iconic yellow second hand that has become synonymous with Braun’s award winning design, the clean simplistic look and ease of use makes this an outstanding clock for the bedside, desk or kitchen.
The design of the BC02X originates from the renowned AB 1, designed in the late 80’s by Dietrich Lubs. This updated version includes an improved movement and luminous tipped hour and minute hands and embedded lamp. The clean simplistic dial and contrasting hands with luminous tips offer great legibility, and the quartz tick movement is quiet and precise.
- Dietrich Lubs and Dieter Rams, Germany
- H 57 x W 57 x D 27 mm
- H 2.25 x W 2.25 x D 1 "
- Quartz, German movement
Dieter Rams was born in Wiesbaden, Germany, in 1932. He was strongly influenced by the presence of his grandfather who was a carpenter. Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s.
Prompted by an eagle-eyed friend, Rams applied for a job at the German electrical products company, Braun, in 1955. He was recruited by Erwin and Artur Braun following the death of their father and his job was to modernize the interiors of the company that was launching revolutionary electrical products.
Rams became a protégé of the Ulm School of Design (successor to the Bauhaus) luminaries Hans Gugelot, Fritz Eichler and Otl Aicher.
He quickly became involved in product design – famously adding the clear perspex lid to the SK4 phonogram in 1956 – and was appointed head of design at Braun from 1961 to 1995.
Together with his design team, he was responsible for many of the seminal domestic electrical products – and some furniture – of the 20th century.
Over the last six decades, design has become a core pillar of the Braun brand. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun users identify with these values; for them, Braun watches, Braun clocks, and Braun calculators are long-term companions. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident.
As Braun sets out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy.
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