Issue 33 — Helvetica , B Magazine
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Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.
- 170 x 240mm
Seoul, South Korea
B Magazine is an ad-less monthly publication that introduces one well-balanced brand in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any reader interested in brand marketing and management can appreciate.