Orders over CAD $149 have complementary delivery in the USA and Canada* with express options available at checkout.
You may also select to pick-up your order at AAVVGG during checkout at no charge.
International shipping is calculated at checkout.
AAVVGG Vintage and Showroom orders are only available for pickup.
*With the exception of items from Goodland.
For orders placed in Canada, customers will be subject to their Provincial and Federal sales taxes at checkout. Orders are not subject to any customs as the shipment is not leaving Canada.
Orders placed in the USA are shipped with pre-payed customs. You may still be subject to local sales taxes.
Customers outside of the USA and Canada will not be charged customs or taxes by AAVVGG. All prices shown are ex-VAT. Customers are subject to all local taxes, duties and import charges per their local jurisdiction.
Standard items (not Special Order) can be returned via mail or in-store within 14 days of purchase provided the items are packaged and unused.
Special Order items, ARCHIVE items, items marked down, personal care and bath products are all final sale.
In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
Re-released in 2017, Braun commissioned Lubs to design a new take on the shape making use of all that’s available now in the watch world to create a timepiece that’s both classic and contemporary.
Made in Germany with Swiss three-hand movement and delivered in black hard case - making it the perfect gift.
- Dieter Rams and Dietrich Lubs, Germany c. 1989
- Made in Germany
- Stainless Steel, Black Leather Strap
- Strap Width 15mm / .6"
- Case Diameter 33mm / 1.3" Case Depth 7.2mm / .28"
- Pin & Buckle Clasp
- 3 ATM Water Resistance
- Swiss Quartz Movement
Dieter Rams was born in Wiesbaden, Germany, in 1932. He was strongly influenced by the presence of his grandfather who was a carpenter. Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s.
Prompted by an eagle-eyed friend, Rams applied for a job at the German electrical products company, Braun, in 1955. He was recruited by Erwin and Artur Braun following the death of their father and his job was to modernize the interiors of the company that was launching revolutionary electrical products.
Rams became a protégé of the Ulm School of Design (successor to the Bauhaus) luminaries Hans Gugelot, Fritz Eichler and Otl Aicher.
He quickly became involved in product design – famously adding the clear perspex lid to the SK4 phonogram in 1956 – and was appointed head of design at Braun from 1961 to 1995.
Together with his design team, he was responsible for many of the seminal domestic electrical products – and some furniture – of the 20th century.
Over the last six decades, design has become a core pillar of the Braun brand. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun users identify with these values; for them, Braun watches, Braun clocks, and Braun calculators are long-term companions. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident.
As Braun sets out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy.