In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles. 

Re-released in 2017, Braun commissioned Lubs to design a new take on the shape making use of all that’s available now in the watch world to create a timepiece that’s both classic and contemporary.

Made in Germany with Swiss three-hand movement and delivered in black hard case - making it the perfect gift.

• Dieter Rams and Dietrich Lubs, Germany c. 1989
• Made in Germany
• Stainless Steel, Black Leather Strap 
  
• Strap Width 15mm / .6" 
  
• Case Diameter 33mm / 1.3" Case Depth 7.2mm / .28" 
  
• Pin & Buckle Clasp 
  
• 3 ATM Water Resistance 
  
• Swiss Quartz Movement