Issue 23 — Audi , B Magazine
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Audi’s history began in the early twentieth century when August Horch, a former automobile engineer, merged four small-sized automotive companies to establish Auto Union. After numerous mergers and acquisitions, auto Union joined the Volkswagen Group in 1964 and spent the following two decades rebranding itself. Initially, Audi was known only for making cars that performed well, but the brand has since come to represent a new style of understated premium value. The brand has also grown, and has now become a true premium brand, in image, sales, and all other facets of its business.
- 170 x 240mm
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B Magazine is an ad-less monthly publication that introduces one well-balanced brand in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any reader interested in brand marketing and management can appreciate.
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