Issue 65 — Le Labo , B Magazine
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Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.
- 170 x 240mm
Seoul, South Korea
B Magazine is an ad-less monthly publication that introduces one well-balanced brand in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any reader interested in brand marketing and management can appreciate.