Issue 86 — USM , B Magazine
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Renowned furniture brand USM was founded in the Bern village of Münsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the company’s first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic.
- 170 x 240mm
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B Magazine is an ad-less monthly publication that introduces one well-balanced brand in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any reader interested in brand marketing and management can appreciate.
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