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*With the exception of items from Goodland.
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Standard items (not Special Order) can be returned via mail or in-store within 14 days of purchase provided the items are packaged and unused.
Special Order items, ARCHIVE items, items marked down, personal care and bath products are all final sale.
VV Cinquanta is a lighting collection that embodies elegance and versatility.
Designed by Italian architect Vittoriano Viganó in 1951 during his time as Art Director for Arteluce, the VV Cinquanta features a posable direct light source that can swivel and tilt, from direct working light to upward lighting.
The Floor model stands gracefully on a slender black aluminium frame. The reflector is mounted to an articulated stem that can swivel and tilt, enabling various lighting scenarios.
The VV Cinquanta reflector is made of spun aluminium, available in original Vittoriano Viganò colours.
- Vittoriano Viganó, Italy c.1951
- Spun Aluminium Reflector, Steel Frame
- Made in Italy
- Height 1470mm / 58"
- Depth 1035mm / 41"
- Width 478mm / 19"
- Reflector Diameter 247mm / 9.7"
- Weight 2.3kg / 5lbs
- Cable length 2m / 118"
- Notes IP20, CE Certified, 1x Max 7W E26 bulb. On/Off switch on reflector.
Vittoriano Viganò was born in Milan in 1919. Son of the painter and engraver Vico Viganò, he graduated in Achitecture at the Polytechnic School of Milan in 1944.
A main figure of the architectural debate in the post war period and an original interpreter of European Rationalism, he was unanimously considered by critics the most important Italian exponent of the ‘Brutalism’ current.
A multidisciplinary talent, a tenured professor in Interior Architecture and Urban Planning during all his life for the Milan Faculty, Vittoriano worked at various scales: from industrial design to architecture, from interior design to urban and landscape planning.
In continuity with the Milanese cultural tradition, Viganò kept opened eyes onto all emerging innovative European and International architectural experiences, which led him to become in the early ‘50’s the Italian correspondent for L’architecture d’Aujourd’hui, the renowned journal directed by artist Andrè Bloc, and then for Aujourd’hui.
In the same period he took part in severals Triennale’s exhibitions and designed several art galleries in via Brera in Milan.
Vittoriano was Art Director of Arteluce, the company founded by Gino Sarfatti, for some years and for Arteluce he designed numerous luminaires as well as the flagship store in via della Spiga in Milan.
In 1991 the San Luca Academy awarded him the Italian Republic President Prize for Architecture.
In 1994 Milan Triennale re-edited and exhibited some of his furnitures for the great retrospective on the origins of Italian industrial design: some of those were selected for the Permanent Collection.
His work was exhibited worldwide and regularly published.
Vittoriano Viganò died in Milan in 1996.
Like all good Italian tales, Astep's starts a long time ago; and is, of course, a family affair. In 1939 Gino Sarfatti (grandfather of Astep founder Alessandro Sarfatti) founded Arteluce, a company that – for the first time – introduced design to the lighting business.
In 1978 his father Riccardo went a step further: by creating Luceplan together with his mother Sandra Severi and architect Paolo Rizzatto. The company linked design with technology and envisaged a new business model – working with specialized, talented and carefully handpicked industrial craftsmen – that became synonymous with “Made in Italy” quality and innovation. Both Arteluce and Luceplan created one icon after another, luminaires not only of timeless beauty but that also embed the meaning of evolution.
Astep is a design company that brings to the domestic landscape, the experience, knowledge and the future-oriented outlook that has been nurtured in the family for three generations, and bridges it with the latest developments in digital technologies.
The name “Astep” indicates the necessary motion of a never-ending journey – the journey of evolution. It points to a natural but essential move towards the creation of something that’s better, more substantial, more worthwhile. Astep represents our admiration for timeless inventions: objects that – regardless of when they were designed or made – retain their edge, their capacity to affect our lives, advancing the manner in which we live.