"We are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design. That is why we are making Notabag, a smart combination of a bag and a backpack.

Dieter Rams’ Ten Principles of Good Design were my mantra during the process of developing Notabag. I’m somewhat obsessed with simplicity and functionality, and wanted to apply that approach to every aspect of Notabag.”